About Me

I am a father of 3, an avid comic book and sports card collector, and have a passion for combining marketing and technology to create experiences that drive results. For over 12+ years as a data-driven Growth and Digital Marketing leader, I have lead teams to drive revenue growth in a wide variety of industries, including recently at Ent Credit Union, Colorado's largest credit union closing in on $10bn in assets and over 430k+ members.

I take a full-funnel and holistic approach to delivering optimal omnichannel experiences leveraging marketing technology, automation, AI/ML decisioning and analytics to optimize the customer experience throughout their entire lifecycle and to deliver 1:1 hyper-personalized campaigns at scale.

My team’s focus has been on driving incremental and continual improvements through experimentation to key metrics such as LTV, CAC, ROAS, Products Per Customer, Net Promoter Score, Cost of Servicing, Retention and Churn rates.

I am currently seeking new opportunities and am open to relocating anywhere in the US. Let's set up a call to chat about your organization's needs and how I may be able to help!

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INTP
The Logician

Myers-Briggs

Experience

Head of Acquisition Marketing

Real Vision
June 2021 – Feb 2022

Owned the strategic direction, implementation and execution of customer acquisition efforts at Real Vision, overseeing the P&L and paid spend across SEO, paid SEM, programmatic/display, native, and paid social media.
Responsible for budgeting, forecasting, predictive modeling, reporting and the improvement/optimization of member growth, paid spend, channel mix, LTV, CAC, RoaS, and Time to Revenue.
Worked cross-functionally with Engineering, Product and Business Intelligence teams to implement a new CDP (Segment), improve the reliability and accuracy of our server-side/cookieless attribution and tracking of paid channels, implement conversion optimization experiments, roll out a new product analytics platform (Heap), and develop the tracking plan, data dictionary and data governance for all customer data, real-time event streaming, application usage, and conversion metrics.

Director of Digital Marketing

Ent Credit Union
Nov 2019 – May 2021

Led data-driven digital strategy, innovation and roadmap development for driving brand awareness, member engagement and acquisition for Colorado's largest Credit Union with $9.8bn in assets and over 430k+ members.
Served on the Data Governance, Risk & Regulatory Compliance, IT Infrastructure and Member-impacting Technology Steering Committees to drive the direction of online banking, assist in the development of strategic roadmaps and member-impacting decisions, incorporate marketing objectives, and prepare Ent Credit Union for hitting $10 billion in assets.
Led development and implementation of the marketing technology plan, including tool identification and business case creation (including marketing automation, CDP, web analytics, CRM integration, personalization, etc).
Orchestrated the redesign, development and launch of Ent.com and rebranding of the digital banking app (2020)
Implemented an experiment that increased Personal Loan Prequal Offer acceptance rates through online banking by 306% resulting in a 27% increase in overall booked loans over the past 4 years.
Increased the Mortgage Application Starts conversion rate for users visiting Ent.com’s rate page by 14.5% -- resulting in over 300 additional applications per year.
Increased the rate of users visiting checking/savings related pages to entering the OAO sequence by 35.5%.
Led SEO initiatives that increased non-branded organic traffic in 2020 vs 2019 by 111.6% YoY

Vice President of Growth

Growth Prospects
Feb 2018 - Nov 2019

Responsible for client B2B lead generation strategy development, operations and revenue growth efforts for a high-growth startup located in Boulder, CO.
Led a team of 16 account managers, marketing strategists, copywriters and freelancers.
Increased annual run rate 496% from $165k/year in January 2018 to$984k/year in September 2019.
Worked directly with over 120 companies, interfacing with CEO’s, CMO’s and VP’s of Marketing as a marketing consultant to develop targeting, outreach and content strategies to generate qualified leads through cold email marketing in a wide variety of industries, including: global consumer brands, marketing agencies, startups, professional services, and SaaS companies.
Orchestrated client campaign operations outreaching to 271,681 contacts generating a total of 9,198 interested leads with an overall lead rate of 3.4%.
Developed policies and procedures to increase efficiency, minimize overhead, and streamline day-to-day operations using automation.

Director of Marketing

Window Well Experts
Mar 2015 - Feb 2018

Increased revenue from $750k in 2014 to $2.5 million in 2017.
Designed, developed, and managed 5 company websites generating a total of $700k additional revenue in 2017.
Grew organic traffic 227% from 33,000 sessions in 2015, to 108,000 sessions in 2017.
Managed $250k+/year in PPC advertising across Google, Yahoo, Bing, and Facebook.
Developed a cloud-based CRM and Marketing Automation system using ActiveCampaign and Zapier, to streamline the quoting process, assist the production expeditors, and create automated follow-up campaigns to over 22,000 leads using 36 automation funnels.

Founder / Lead Full Stack Developer

Reinvolve
Aug 2014 - Aug 2016

Developed custom web solutions and digital marketing strategies to increase client's exposure, traffic to their website, and conversions online.
Website Development, App Development, Graphic Design, SEO/SEM, PPC Management, Marketing Automation, Conversion Optimization, UX/UI Optimization, Personalization.
Specialized in increasing B2C eCommerce sales and B2B lead generation.
Managed a team of SEM, Web Development, and Content Marketing freelancers.

Director of Development

Elevate Loud
May 2013 - Aug 2014

Responsible for planning, executing and monitoring internet marketing strategies and campaigns for over 30 clients nationwide.
SEO / SEM Specialist for small to medium-sized businesses looking to developing strategies to increase traffic, generate online leads, and nurture existing leads through the sales-process.
Responsible for turning data into actionable insights and marketing strategies using Google Analytics, Google Optimize, and heatmapping technologies.

Inbound Marketing Specialist
TMR Direct
Feb 2012 - May 2013

Development of inbound marketing strategies using HubSpot to generate organic traffic and increase leads for small to mid-size businesses across the country using current SEO and SEM techniques and social media campaigns.
On-going management and development of HubSpot, WordPress, Joomla, and Drupal based websites.

Founder

LODO Design
Feb 2008 - Feb 2012

Designed and developed dynamic and ecommerce websites
Managed web servers and LEMP stack
Developed custom tools, widgets, and calculators using PHP, JavaScript and MySQL.
Designed brochures, business cards, and logos

Skills

Marketing
Product
Technology

The basics
Advanced
Seasoned
Expert

Marketing Technology & Automation
Performance & Growth Marketing
1:1 Hyper-personalization
Data, Analytics & Attribution
CRM Lifecycle & Retention Marketing
A/B Testing & Experimentation
Organic & Paid Acquisition
Conversion Rate Optimization

Skill level:
The basics
Advanced
Seasoned
Expert

User Journey & Persona Development
UX/CX Design
Product Management
Web Design & Development
SAFe
Interaction & UI Design
React, Next.js, Tailwind CSS
Prototyping (Proto.io, Figma)

Skill level:
The basics
Advanced
Seasoned
Expert

CDP (Segment, Rudderstack, Blueshift)
CMS Platforms (Optimizely, Wordpress, and headless solutions)
Marketing Automation Tools (Active Campaign, Blueshift, Pega, HubSpot and more)
CRM & Customer Engagment Platforms
A/B Testing & Experimentation
Product Analytics Tools (Heap, MixPanel, Google Analytics)
Next.js, React, TypeScript, Tailwind CSS, Node.js
AWS, Netlify, Vercel, GitHub, CloudFlare, Fauna
Campaign Attribution & Deep Linking Tools

Clifton Strengths

Strategic

Individualization

Futuristic

Activator

Significance

Ideator

Recommendations

Eric Pastuer

Software Engineer at Facebook

"Taylor was instrumental in moving our business (Ent Credit Union) forward. His passion and commitment for digital fundamentally influenced many critical decisions around branding, user experience and roadmap. He was critical in many strategic initiatives to help us improve the credit union's digital presence. It's hard to quantify Taylor's excitement and passion for bringing in good product, but it literally keeps him up at night. I enjoyed working with Taylor, his enthusiasm and passion is contagious and does well to energize those with whom he works."

Nichole Montoya

CEO at Cheddar Up

"Taylor is a digital marketing wizard, and a really great human. He's the kind of person you want on your executive team because he's experienced, kind, a great communicator and he has out-of-the-box ideas that are typically winners. And even if an idea isn't the winning idea, it gets you closer to the one that is by successfully ruling something out and learning from it. He's also very giving of his time and expertise despite being a very busy person. He's the kind of person I like to work with and have on my team."

Curt Marjaniemi

Vice President of IT Business Services at Ent Credit Union

"Taylor is a true visionary. He has the unique ability to see what the future of digital holds and understands the technology behind the scenes.

I would definitely recommend him for any position where you need a leading edge visionary that also has marketing and business acumen."

Melody Flores

Marketing Manager at LED Supply Co. and PURO Lighting

"Taylor is a breeze to work with. He has the ability to anticipate market trends, which has allowed our company to find successful projects that were obtained under Taylor's guidance. He has an intentional and efficient work style that enables timelines to move forward effectively and with minimal fault. I highly recommend Taylor since he's not only very good at what he does but he's also great to get along with and a joy to be around."

David Rosenthal

VP of Sales at Growth Prospects

"Taylor has helped Growth Prospects achieve exponential growth with his skills in digital marketing, as well as operations. Taylor helped create our new banner ad retargeting technology which has provided incremental value to many of Growth Prospects's customer, and has enabled Growth Prospects to achieve record RMR. I personally recommend Taylor to any organization fortunate enough to have him on their team."

Brent Sabati

Digital Content Strategist at Ent Credit Union

"If you're looking for someone to be a placeholder or to maintain the status quo, Taylor isn't your guy. He constantly strives to improve and innovate digital experiences. His unique arsenal of technical skills makes him a huge asset to any team.In my experience working on Taylor's team he always sought to bring fun and positivity to the workplace. He worked hard to be a better leader, and to promote a collaborative environment. Taylor was very proactive in seeking personal and professional development opportunities for his director reports."

Ritesh Tolia

Co-Founder & Chief Revenue Officer at CARE4D

"Taylor was an absolute delight to work with! His passion for Digital marketing is second to none. I could not be more impressed with his professionalism, teamwork, communication and results. Anyone that would be hiring Taylor and his team would sure be getting their monies worth."

Amy Hanson

Marketing Specialist at Ent Credit Union

"Everywhere Taylor goes he brings innovative solutions to drive digital transformation - bringing the company to top of industry standards and beyond. He is a creative problem solver and understands the technical as well as the strategy, allowing him to solve problems effectively and efficiently. He helps his team shine. He genuinely cares about their growth and persistently seeks opportunities for them to grow and get to the next stage of their career."

Portfolio

Though actually doing web and graphic design is not my main area of focus anymore, it sure is fun to do! Here are a handful of items from my portfolio over the last 13 years.

Web & App Development

Brand Design

Rapid Prototyping

Last year I took a week off after my 2nd kiddo was born... during that week, and in between diaper changes, I set out to showcase how 1:1 marketing automation would integrate into a mobile banking application... and I got obsessed. By the end of the week I had an interactive, high-fidelity prototype. Oh and I had a 1-week-old and a slightly irritated wife (thanks for putting up with my obsessive work habits, Kelsey!)

My 3rd kiddo is due in July. What will I dream up for your company on my week off?

When employees stop challenging the way things are done, because

'that's the way it's always been done'

You are destined to fail.

Taylor Vowell

Leadership

Over the last 8 years I have been blessed to lead a variety of extremely talented, dedicated, passionate and diverse teams. It's my job to give the tools my team needs to succeed.. have it be professional development, training opportunities, or even personal development. I feel an obligation to influence and inspire those around me by leading by example, sharing my expertise and being a mentor those that report to me can be proud of. Develop a team that will dig into the trenches with you when needed, then turn around and photoshop you as an elf for their Zoom background. Life's too short, have fun at work.

My Three e's

Empower

Hire the right people, give them the tools to succeed, set clear expectations and goals, then get out of their way.

Engage

Keep your team engaged each day by making sure their voice gets heard, their work matters, and by giving access to training and growth opportunities.

Enjoy

We are all human, and work shouldn't be something we hate. Have fun, take risks, kick some butt, and above all respect work-life-balance.

Let's Connect

Taylor Vowell

Thanks for visiting! Send a connection request on LinkedIn or let's connect over a quick Zoom!

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