Building Experiences & Driving Innovation

Accelerating Growth through Digital Innovation, Product Strategy & Customer-Centric Experiences

I have to admit, I wasn't sure if you were going to commit to the 'fun mode' or not... but hey, here you are. I am proud of you.

I will cut to the chase: I am strategic leader who lives out at the intersection of marketing, tech, and product. I've gone from doing full-stack development (ya, I was way cooler when I was younger) to architecting scalable strategies, building awesome teams, and turning wild ideas into growth machines.

Want someone who bridges product, digital strategy, tech, and stellar user experiences AND actually makes work fun again? Let's chat.

I'm a strategic leader who thrives at the nexus of marketing, technology, and product. My focus is on architecting and delivering customer-obsessed digital experiences that not only delight users but also drive significant, measurable growth. With roots in full-stack development and a track record across the full customer lifecycle, I build the strategies, teams, and scalable systems required for sustainable success.

I excel at connecting the dots – translating ambitious vision into practical execution. Whether it's pioneering digital transformation, launching innovative products, or optimizing the end-to-end journey, I lead cross-functional teams to challenge the status quo, uncover hidden opportunities, and build what's next. My approach is hands-on, data-informed, and always centered on creating tangible value for both the customer and the business.

If you need an executive partner who bridges strategy, technology, and user experience to drive transformative growth... let’s connect.

Connect on LinkedIn
or
Call 719-205-8979

INTP
The Logician

Myers-Briggs

Experience

VP, Member Growth & Martech Strategy

TDECU
May 2023 – April 2025

Leading growth strategies and digital innovation across product, marketing, and tech.
Drove TDECU’s digital transformation, modernizing web and digital experiences.
Optimized full customer lifecycle journeys leveraging MarTech, analytics, and UX.
Developed MVP strategies and roadmaps aligned to market needs and demographics.
Ran cross-functional workshops aligning business goals with scalable tech solutions.
Built digital banking prototypes using Next.js, Azure, Okta, and ContentStack.
Recognized internally and externally for translating bold ideas into scalable results.

Head of Acquisition Marketing

Real Vision
June 2021 – Feb 2022

Owned the strategic direction and execution of all paid media acquisition channels (Search, Social, Display, Video) for a global financial media platform, managing a multi-million dollar annual budget.
Responsible for budgeting, forecasting, reporting, and optimizing paid media spend to achieve aggressive subscriber growth targets and CAC efficiency goals across multiple product tiers.
Worked cross-functionally with Engineering, Product, and Content teams to align acquisition strategies with platform capabilities, product launches, and content marketing initiatives, ensuring a cohesive customer experience.

Director of Digital Marketing

Ent Credit Union
Nov 2019 – May 2021

Led digital growth strategy ($2.5M+ annual spend) across SEO, SEM, social, email, CRO, UX, and web dev.
Advocated data-driven decisions on Data Governance committee; drove MarTech enhancements.
Directed Ent.com redesign, boosting site speed 40%, mobile usability, and scalable component design.
Increased Personal Loan Prequal Offer acceptance through online banking by 306%, driving a 27% increase in booked loans.
Boosted Mortgage Application conversions by 15%, resulting in over 300 additional applications per year.
Increased checking page traffic 25% through personalization.
Led SEO efforts increasing organic traffic 30% YoY

Vice President of Growth

Growth Prospects
Feb 2018 - Nov 2019

Managed a team of 16 account managers, driving client retention and strategic growth for a B2B lead-gen agency.
Grew annual run rate 496% in 20 months through streamlined operations, scalable onboarding, and optimized campaigns.
Directed B2B lead-gen strategies for 120+ clients across SaaS, Manufacturing, and Professional Services.
Led targeted campaign execution, including list building, persona creation, multi-channel outreach, A/B testing, and performance analytics.
Established standardized policies for account management, sales operations, and tech support, enhancing internal workflows and communication.

Director of Marketing

Window Well Experts
Mar 2015 - Feb 2018

Grew annual revenue from $750K to $3.2M+, transforming a home services business into a national leader via digital marketing.
Designed and managed 5 WordPress/WooCommerce sites, optimizing SEO, UX, and conversions.
Increased organic traffic 227% through SEO best practices, targeted content, and authoritative backlink building.
Managed $250K+/yr PPC budget, reducing CPA by 30% while increasing lead volume via targeted optimization.
Built a custom cloud-based CRM (PHP/MySQL), streamlining sales processes and customer communication.

Founder / Lead Full Stack Developer

Reinvolve
Aug 2014 - Aug 2016

Developed custom web solutions (websites, applications, integrations) for small to medium-sized businesses, leveraging expertise in PHP, MySQL, JavaScript, HTML, and CSS.
Provided comprehensive digital marketing services including Website Development, App Development, SEO, SEM, Email Marketing, Content Marketing, and Social Media Management.
Delivered comprehensive digital marketing: Web/App development, SEO/SEM, email, content, and social media management.
Increased B2C eCommerce sales through CRO, targeted advertising (Google, Facebook), and email automation.
Led SEM/content teams, managing projects, client communications, and ensuring quality outcomes aligned with goals.

Director of Development

Elevate Loud
May 2013 - Aug 2014

Responsible for planning, executing, and finalizing web development projects according to deadlines and budget, managing resources and coordinating efforts of team members and third-party contractors.
SEO / SEM Specialist: Developed and implemented search engine optimization and marketing strategies for clients, including keyword research, on-page optimization, link building, and PPC campaign management.
Responsible for turning data into actionable insights using web analytics tools (Google Analytics), providing regular performance reports and recommendations to clients and internal teams.

Inbound Marketing Specialist
TMR Direct
Feb 2012 - May 2013

Development of inbound marketing strategies focused on attracting customers through relevant and helpful content and adding value at every stage in the customer's buying journey.
On-going management and development of client websites, focusing on SEO, content creation (blogging, landing pages), lead nurturing workflows, and social media engagement to drive qualified traffic and leads.

Founder

LODO Design
Feb 2008 - Feb 2012

Designed and developed dynamic and ecommerce websites for small businesses using PHP, MySQL, HTML, CSS, and JavaScript (including jQuery).
Managed web servers (LEMP stack) including configuration, maintenance, and security updates.
Developed custom tools, widgets, and calculators using PHP, JavaScript and MySQL to meet specific client requirements and enhance website functionality.
Designed brochures, business cards, and logos, providing clients with cohesive branding materials alongside their web presence.

Skills

Strategy
Product
Tech

Novice
Intermediate
Expert

Digital Transformation Leadership
Cross-Functional Vision Alignment
Future-State Opportunity Analysis
Full-Funnel Growth Strategy
Customer Experience (CX) Strategy
Innovation Strategy Integration
Data-Driven Decision Making
Go-to-Market (GTM) Execution
Executive Communication & Influence

Novice
Intermediate
Expert

Digital Product Vision & Roadmap
Leading Innovation & Validation
MVP Definition & Launch Strategy
User Experience (UX) Leadership
Agile & Lean Methodologies
Value-Driven Prioritization
Product Performance Analytics
Rapid Prototyping & User Testing
Customer Journey Orchestration

Novice
Intermediate
Expert

MarTech Ecosystem Architecture
Scalable Platform Modernization
Emerging Technology Evaluation
Headless & Composable Systems
Cloud Infrastructure Strategy (Azure)
Data Strategy & Intelligence
API Integration & Orchestration
Technical Feasibility Assessment
AI/ML Application Identification

Clifton Strengths

Strategic

Individualization

Futuristic

Activator

Significance

Ideator

Recommendations

Eric Pastuer

Software Engineer at Meta

"Taylor was instrumental in moving Ent forward. His passion and commitment for digital fundamentally influenced many critical decisions around branding, user experience and roadmap. He was critical in many strategic initiatives to help us improve our digital presence. It's hard to quantify his excitement and passion for bringing in good product, but it literally keeps him up at night. His enthusiasm and passion is contagious and does well to energize those with whom he works."

Nichole Montoya

CEO at Cheddar Up

"Taylor is a digital marketing wizard, and a really great human. He's the kind of person you want on your executive team because he's experienced, kind, a great communicator and he has out-of-the-box ideas that are typically winners. And even if an idea isn't the winning idea, it gets you closer to the one that is by successfully ruling something out and learning from it. He's also very giving of his time and expertise despite being a very busy person. He's the kind of person I like to work with and have on my team."

Curt Marjaniemi

VP, IT Business Services at Ent

"Taylor is a true visionary. He has the unique ability to see what the future of digital holds and understands the technology behind the scenes.

I would definitely recommend him for any position where you need a leading edge visionary that also has marketing and business acumen."

Melody Flores

Marketing Manager at LED Supply Co

"Taylor is a breeze to work with. He has the ability to anticipate market trends, which has allowed our company to find successful projects that were obtained under Taylor's guidance. He has an intentional and efficient work style that enables timelines to move forward effectively and with minimal fault. I highly recommend Taylor since he's not only very good at what he does but he's also great to get along with and a joy to be around."

David Rosenthal

VP of Sales at Growth Prospects

"Taylor has helped us achieve exponential growth with his skills in digital marketing, as well as operations. Taylor helped create our new banner ad retargeting technology which has provided incremental value to many of Growth Prospects's customer, and has enabled us to achieve record RMR. I personally recommend Taylor to any organization fortunate enough to have him on their team."

Brent Sabati

Digital Strategist at Ent

"If you're looking for someone to be a placeholder or to maintain the status quo, Taylor isn't your guy. He constantly strives to improve and innovate digital experiences. His unique arsenal of technical skills makes him a huge asset to any team.In my experience working on Taylor's team he always sought to bring fun and positivity to the workplace."

Ritesh Tolia

Co-Founder & CRO at CARE4D

"Taylor was an absolute delight to work with! His passion for Digital marketing is second to none. I could not be more impressed with his professionalism, teamwork, communication and results. Anyone that would be hiring Taylor and his team would sure be getting their monies worth."

Amy Hanson

Marketing Specialist at Ent

"Everywhere Taylor goes he brings innovative solutions to drive digital transformation - bringing the company to top of industry standards and beyond. He is a creative problem solver and understands the technical as well as the strategy, allowing him to solve problems effectively and efficiently. He helps his team shine. He genuinely cares about their growth and persistently seeks opportunities for them to grow and get to the next stage of their career."

Designing for Impact & Engagement

Great digital experiences aren't accidental; they're architected. They start with a deep understanding of user needs and business goals, blending intuitive design with robust technology. My journey began hands-on in design and full-stack development, instilling a fundamental appreciation for how thoughtful execution impacts the end result.

That foundation informs how I lead today – connecting strategy, product, and growth initiatives with a unique perspective on the 'how'.

I focus on building ecosystems – platforms, products, and journeys – that are seamless, deliver tangible value, and ultimately drive measurable business outcomes. It’s about crafting experiences that resonate.

Web & App Development

Brand Design

Prototyping as a Strategic Lens

I believe the fastest way to understand an idea is to experience it. Prototypes bring strategy to life early, helping teams explore concepts, test assumptions, and align around a shared vision.

Whether I am leading product direction, shaping a member journey, or exploring a new opportunity space, prototyping is a way to move with clarity and purpose. It turns ideas into something people can react to, refine, and rally around.

The example below is one of many. It represents how I think through complex problems and how I bring people into the process to create better outcomes.

The best way to predict the future

is to build it, one experiment at a time.

Alan Kay & Peter Drucker

From Insight to Impactful Innovation

Innovation is not a spark. It is a process. It takes structure, ownership, and a clear vision for where to explore and when to evolve. I focus on building environments where bold ideas move quickly from concept to clarity.

Through rapid prototyping, cross-functional collaboration, and strategic experimentation, I help teams validate ideas early, align faster, and uncover what actually delivers value.

Innovation becomes powerful when it connects across marketing, product, and technology. Not as silos, but as a system that drives scalable growth.

Architecting for Impact

Customer-Centric Strategy

Deeply understanding user needs and market dynamics to shape winning strategies, value propositions, and growth roadmaps.

Strategy

Product & Experience Craft

Expertly shaping intuitive interfaces, engaging journeys, and valuable digital products that drive adoption and loyalty.

Craft

Scalable Technology Enablement

Architecting and implementing the right MarTech, data frameworks, and cloud infrastructure for agility, scale, and measurable results.

Enable

Let's Build What's Next

Taylor Vowell

Thanks for visiting. I partner with organizations ready to transform their digital future. I thrive on tackling ambitious challenges, aligning cross-functional teams, and building innovative products and experiences that deliver measurable growth and lasting customer value. If you're looking for a strategic leader who bridges vision with execution and technology with market needs – let's connect.

Connect on LinkedIn