Growth, Digital Strategy, and Innovation Leader

I’m a growth-focused leader who bridges marketing, technology, and product to deliver member-centric digital experiences that drive real, measurable results. With a background in full-stack development and deep experience across MarTech, UX, and innovation, I specialize in building scalable systems that support lifecycle growth, from acquisition through retention and beyond.

I thrive at the intersection of vision and execution. Focus on leading cross-functional teams, uncovering opportunities, and architecting the infrastructure, experiences, and strategies that fuel sustainable growth. Whether it's modernizing web platforms, designing MVPs, or optimizing the customer journey, I bring a hands-on approach rooted in experimentation, data, and a relentless focus on user value.

If you're looking for someone who connects strategy to systems, ideas to execution, and always builds with the customer in mind... let’s connect.

Connect on LinkedIn
or
Call 719-205-8979

INTP
The Logician

Myers-Briggs

Experience

VP, Member Growth & Martech Strategy

TDECU
May 2023 – Present

Orchestrated member growth, lifecycle strategy, and digital innovation by bridging product, marketing, and technology to deliver scalable experiences that drive acquisition, retention, and long-term value.
Led TDECU’s digital transformation roadmap modernizing infrastructure, digital products, and member-facing experiences to support scalable, future-ready growth.
Defined end-to-end journey strategies across acquisition, activation, retention, and winback—leveraging MarTech, UX, and analytics to optimize conversion and LTV:CAC.
Developed Mproduct strategy and roadmap in partnership with product, marketing, and consulting teams—aligning features, pricing, and go-to-market for new member segments.
Ran cross-functional workshops to translate business goals into scalable technical capabilities—bridging teams across marketing, product, IT, enterprise architecture, data, and infrastructure.
Drove $232M in new deposits and 1,163 new members through integrated campaign and infrastructure support for a major product launch.

Head of Acquisition Marketing

Real Vision
June 2021 – Feb 2022

Owned the strategic direction, implementation and execution of customer acquisition efforts at Real Vision, overseeing the P&L and paid spend across SEO, paid SEM, programmatic/display, native, and paid social media.
Responsible for budgeting, forecasting, predictive modeling, reporting and the improvement/optimization of member growth, paid spend, channel mix, LTV, CAC, RoaS, and Time to Revenue.
Worked cross-functionally with Engineering, Product and Business Intelligence teams to implement a new CDP (Segment), improve the reliability and accuracy of our server-side/cookieless attribution and tracking of paid channels, implement conversion optimization experiments, roll out a new product analytics platform (Heap), and develop the tracking plan, data dictionary and data governance for all customer data, real-time event streaming, application usage, and conversion metrics.

Director of Digital Marketing

Ent Credit Union
Nov 2019 – May 2021

Led data-driven digital strategy, innovation and roadmap development for driving brand awareness, member engagement and acquisition for Colorado's largest Credit Union with $9.8bn in assets and over 430k+ members.
Served on the Data Governance, Risk & Regulatory Compliance, IT Infrastructure and Member-impacting Technology Steering Committees
Orchestrated the redesign, development and launch of Ent.com
Increased Personal Loan Prequal Offer acceptance rates through online banking by 306% resulting in a 27% increase in overall booked loans over the past 4 years.
Increased the Mortgage Application Starts conversion rate by 14.5% -- resulting in over 300 additional applications per year.
Increased the rate of users visiting checking/savings related pages to entering the OAO sequence by 35.5%.
Led SEO initiatives that increased non-branded organic traffic in 2020 vs 2019 by 111.6% YoY

Vice President of Growth

Growth Prospects
Feb 2018 - Nov 2019

Led a team of 16 account managers, marketing strategists, copywriters and freelancers.
Increased annual run rate 496% from $165k/year in January 2018 to $984k/year in September 2019.
Worked directly with over 120 companies, interfacing with CEO’s, CMO’s and VP’s of Marketing as a marketing consultant to develop targeting, outreach and content strategies to generate qualified leads.
Orchestrated client campaign operations outreaching to 271,681 contacts generating a total of 9,198 interested leads with an overall lead rate of 3.4%.
Developed policies and procedures to increase efficiency, minimize overhead, and streamline day-to-day operations using automation.

Director of Marketing

Window Well Experts
Mar 2015 - Feb 2018

Increased revenue from $750k in 2014 to $2.5 million in 2017.
Designed, developed, and managed 5 company websites generating a total of $700k additional revenue in 2017.
Grew organic traffic 227% from 33,000 sessions in 2015, to 108,000 sessions in 2017.
Managed $250k+/year in PPC advertising across Google, Yahoo, Bing, and Facebook.
Developed a cloud-based CRM and Marketing Automation system using ActiveCampaign and Zapier, to streamline the quoting process, assist the production expeditors, and create automated follow-up campaigns to over 22,000 leads using 36 automation funnels.

Founder / Lead Full Stack Developer

Reinvolve
Aug 2014 - Aug 2016

Developed custom web solutions and digital marketing strategies to increase client's exposure, traffic to their website, and conversions online.
Website Development, App Development, Graphic Design, SEO/SEM, PPC Management, Marketing Automation, Conversion Optimization, UX/UI Optimization, Personalization.
Specialized in increasing B2C eCommerce sales and B2B lead generation.
Managed a team of SEM, Web Development, and Content Marketing freelancers.

Director of Development

Elevate Loud
May 2013 - Aug 2014

Responsible for planning, executing and monitoring internet marketing strategies and campaigns for over 30 clients nationwide.
SEO / SEM Specialist for small to medium-sized businesses looking to developing strategies to increase traffic, generate online leads, and nurture existing leads through the sales-process.
Responsible for turning data into actionable insights and marketing strategies using Google Analytics, Google Optimize, and heatmapping technologies.

Inbound Marketing Specialist
TMR Direct
Feb 2012 - May 2013

Development of inbound marketing strategies using HubSpot to generate organic traffic and increase leads for small to mid-size businesses across the country using current SEO and SEM techniques and social media campaigns.
On-going management and development of HubSpot, WordPress, Joomla, and Drupal based websites.

Founder

LODO Design
Feb 2008 - Feb 2012

Designed and developed dynamic and ecommerce websites
Managed web servers and LEMP stack
Developed custom tools, widgets, and calculators using PHP, JavaScript and MySQL.
Designed brochures, business cards, and logos

Skills

Growth
Product
Tech

Advanced
Seasoned
Expert

Lifecycle Growth Strategy
Marketing & Product Alignment
Digital Experience Leadership
Member Acquisition Strategy
Value Prop & Messaging
Market Expansion Strategy
Innovation & Executive Communication
Marketing ROI & KPIs

Advanced
Seasoned
Expert

MVP & Product Strategy
Digital Experience Vision
Go-to-Market Planning
UX/CX Leadership
Innovation & Concept Testing
Feature Prioritization
Executive Product Communication
Agile Product Leadership

Advanced
Seasoned
Expert

MarTech Ecosystem Strategy
Scalable Architecture & DevOps
Headless & Composable Systems
Cloud Infrastructure (Azure)
Data & Event Frameworks
Authentication & Security
Product Analytics Infrastructure
Innovation-Driven Enablement

Clifton Strengths

Strategic

Individualization

Futuristic

Activator

Significance

Ideator

Recommendations

Eric Pastuer

Software Engineer at Meta

"Taylor was instrumental in moving our business (Ent Credit Union) forward. His passion and commitment for digital fundamentally influenced many critical decisions around branding, user experience and roadmap. He was critical in many strategic initiatives to help us improve the credit union's digital presence. It's hard to quantify Taylor's excitement and passion for bringing in good product, but it literally keeps him up at night. I enjoyed working with Taylor, his enthusiasm and passion is contagious and does well to energize those with whom he works."

Nichole Montoya

CEO at Cheddar Up

"Taylor is a digital marketing wizard, and a really great human. He's the kind of person you want on your executive team because he's experienced, kind, a great communicator and he has out-of-the-box ideas that are typically winners. And even if an idea isn't the winning idea, it gets you closer to the one that is by successfully ruling something out and learning from it. He's also very giving of his time and expertise despite being a very busy person. He's the kind of person I like to work with and have on my team."

Curt Marjaniemi

Vice President of IT Business Services at Ent Credit Union

"Taylor is a true visionary. He has the unique ability to see what the future of digital holds and understands the technology behind the scenes.

I would definitely recommend him for any position where you need a leading edge visionary that also has marketing and business acumen."

Melody Flores

Marketing Manager at LED Supply Co. and PURO Lighting

"Taylor is a breeze to work with. He has the ability to anticipate market trends, which has allowed our company to find successful projects that were obtained under Taylor's guidance. He has an intentional and efficient work style that enables timelines to move forward effectively and with minimal fault. I highly recommend Taylor since he's not only very good at what he does but he's also great to get along with and a joy to be around."

David Rosenthal

VP of Sales at Growth Prospects

"Taylor has helped Growth Prospects achieve exponential growth with his skills in digital marketing, as well as operations. Taylor helped create our new banner ad retargeting technology which has provided incremental value to many of Growth Prospects's customer, and has enabled Growth Prospects to achieve record RMR. I personally recommend Taylor to any organization fortunate enough to have him on their team."

Brent Sabati

Digital Content Strategist at Ent Credit Union

"If you're looking for someone to be a placeholder or to maintain the status quo, Taylor isn't your guy. He constantly strives to improve and innovate digital experiences. His unique arsenal of technical skills makes him a huge asset to any team.In my experience working on Taylor's team he always sought to bring fun and positivity to the workplace. He worked hard to be a better leader, and to promote a collaborative environment. Taylor was very proactive in seeking personal and professional development opportunities for his director reports."

Ritesh Tolia

Co-Founder & Chief Revenue Officer at CARE4D

"Taylor was an absolute delight to work with! His passion for Digital marketing is second to none. I could not be more impressed with his professionalism, teamwork, communication and results. Anyone that would be hiring Taylor and his team would sure be getting their monies worth."

Amy Hanson

Marketing Specialist at Ent Credit Union

"Everywhere Taylor goes he brings innovative solutions to drive digital transformation - bringing the company to top of industry standards and beyond. He is a creative problem solver and understands the technical as well as the strategy, allowing him to solve problems effectively and efficiently. He helps his team shine. He genuinely cares about their growth and persistently seeks opportunities for them to grow and get to the next stage of their career."

Creating Digital Experiences That Resonate

Great digital work starts with understanding what people actually need. It’s not just about clean design or smart technology. It’s about building something that feels natural, delivers value quickly, and leaves a lasting impression.

I began in design and front-end development, which taught me how powerful thoughtful details can be. That early experience still informs how I lead today, from shaping product strategy to aligning teams around a clear vision.

Whether I’m launching new platforms, defining growth initiatives, or partnering on product direction, I focus on building experiences that feel seamless and perform with purpose.

Web & App Development

Brand Design

Prototyping as a Strategic Lens

I believe the fastest way to understand an idea is to experience it. Prototypes bring strategy to life early, helping teams explore concepts, test assumptions, and align around a shared vision.

Whether I am leading product direction, shaping a member journey, or exploring a new opportunity space, prototyping is a way to move with clarity and purpose. It turns ideas into something people can react to, refine, and rally around.

The example below is one of many. It represents how I think through complex problems and how I bring people into the process to create better outcomes.

“If You Always Do What You've Always Done

You'll Always Get What You've Always Got"

- Henry Ford

Where Innovation Becomes Strategy

Innovation is not a spark. It is a process. It takes structure, ownership, and a clear vision for where to explore and when to evolve. I focus on building environments where bold ideas move quickly from concept to clarity.

Through rapid prototyping, cross-functional collaboration, and strategic experimentation, I help teams validate ideas early, align faster, and uncover what actually delivers value.

Innovation becomes powerful when it connects across marketing, product, and technology. Not as silos, but as a system that drives scalable growth.

How I Build for What’s Next

Insight Driven Strategy

Rooted in data, user behavior, and collaboration. Innovation starts with clarity.

Strategy

Fast & Focused Prototyping

Explore, test, and validate before building. Speed with direction creates traction.

Prototyping

Scalable Product Systems

Modular, adaptable, and built for growth. Every piece connects to the bigger picture.

Scale

Let's Build What's Next

Taylor Vowell

Thanks for stopping by. I help organizations explore new ideas, align cross-functional teams, and build digital experiences that create lasting value. If you're working on something ambitious and want a partner who can bring clarity, momentum, and results - let's connect.

Connect on LinkedIn