Designing the future of growth.

Bridging marketing, media, AI, and experience to redefine how financial institutions grow.

Taylor Vowell is a senior marketing and growth executive with a 15-year track record leading large-scale digital transformation across the financial services and B2C industries. As VP of Member Growth at TDECU, Houston's largest Credit Union with $4.5B in assets serving over 370,000 members, he led the evolution of how marketing, technology, and product teams align to drive measurable growth and member value. Previously leading Digital Marketing and Paid Acquisition for Ent Credit Union, Colorado's largest credit union with $10.1B+ assets and 550k+ members.

Beyond organizational transformation, Taylor is known for shaping the industry conversation on how financial institutions can compete in an age of AI and automation. He speaks and advises on topics including marketing transformation, intelligent media, and lifecycle growth, helping leadership teams see marketing not as a cost center, but as a scalable system for long-term revenue and relevance.

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Building growth engines that last

Optimizing Member Lifetime Value

One of Taylor’s core principles is leveraging AI to uncover opportunities that increase revenue, reduce costs, and strengthen relationships across the entire member lifecycle, building lifetime value and relationships that last for life.

Brand Awareness, Acquisition & Onboarding

Upsells, Cross-sells & Personalized Pricing

Proactive Upgrades, Retention & Win-back

Profit ($)

MLV
Impact

Revenue

Costs

Revenue Lift

Cost Relief

The best way to predict the future

is to build it, one experiment at a time.

Alan Kay & Peter Drucker

Capabilities That Drive Growth

Where performance marketing, technology, and leadership intersect.

Taylor Vowell’s expertise spans the full spectrum of growth, connecting media strategy, data intelligence, and leadership transformation. His work blends performance marketing and MarTech innovation with a people-centered approach to scaling organizations. From digital ecosystems to executive strategy, these capabilities define how he builds systems that perform, evolve, and endure.

Growth
Martech & AI
Leadership

Novice
Intermediate
Expert

Full-Funnel Growth Architecture
Lifecycle & LTV Strategy
Acquisition, Activation & Retention
Conversion Rate Optimization (CRO)
Cross-Channel Media Strategy & ROAS
Search, Social, Programmatic & Video
Member/Customer Journey Design (CX/UX)
Attribution, MMM & Experimentation
Brand-to-Demand Integration

Novice
Intermediate
Expert

MarTech Stack Architecture (CDP/CRM/CMS)
Data Strategy, Quality & Governance
Real-Time Decisioning & Personalization
Marketing Automation & Journey Orchestration
Attribution Pipelines & Insight Automation
Predictive Analytics & Propensity Modeling
Generative AI for Creative, Content & Ops
Agentic AI for Media Ops & Optimization
API/Composable Integration & Privacy-by-Design

Novice
Intermediate
Expert

Enterprise Growth & Transformation
Team Building, Coaching & Talent Development
Executive Alignment & Board Communication
Operating Models, OKRs & Performance Rhythm
Vendor, Agency & Partner Management
Financial Stewardship & Budget Accountability
Risk, Compliance & Brand Safety (FSI)
Change Leadership & Culture of Experimentation
Thought Leadership, Speaking & Industry Influence

Experience

VP, Member Growth & Martech Strategy

TDECU
May 2023 – May 2025

Senior Digital Marketing & Marketing Technoloy leader for Houston’s largest credit union ($4.5B assets, 370K+ members).
Directed marketing and growth strategy to strengthen brand presence and member acquisition
Oversaw integrated campaigns across digital, paid, and owned channels to drive engagement
Led redesign of member journeys from acquisition through retention with data-informed insights
Modernized MarTech stack to support personalization and streamline campaign execution
Aligned marketing, product, and technology teams to deliver consistent digital-first experiences

Director of Digital Marketing

Ent Credit Union
Nov 2019 – Oct 2021

Led Digital Marketing and Strategy at Colorado’s largest credit union with $9.8B in assets and 430,000+ members.
Directed digital marketing strategy and oversaw major website and app redesigns
Re-architected core platforms to improve usability, speed, and personalization for members
Served on technology and governance committees shaping enterprise digital investments
Improved acquisition and loan experiences by streamlining funnels and enhancing engagement
Expanded reach through content, search optimization, and digital-first campaigns

Vice President of Growth

Growth Prospects
Oct 2017 - Nov 2019

Led revenue expansion and customer acquisition for B2B Growth consultancy
Led revenue expansion and customer acquisition for B2B Growth consultancy serving fintech, SaaS, and consumer startups.
Scaled the firm into a high-growth advisory partner for early and mid-market companies
Designed and deployed go-to-market playbooks adopted by venture-backed clients
Advised executives on growth strategy, marketing technology, and funnel design
Delivered full-funnel demand programs integrating automation, analytics, and lifecycle marketing
Partnered with leadership teams to accelerate sales velocity and market expansion

Director of Marketing

Window Well Experts
June 2014 - Oct 2017

Directed marketing strategy across ecommerce and retail channels to expand customer reach
Designed, developed, and managed multiple websites including a custom storefront
Implemented a cloud-based CRM to streamline quoting, fulfillment, and customer experience
Led SEO and performance marketing programs to improve visibility and conversion
Managed a team focused on generating leads, driving sales, and building brand presence

Director of Development

Elevate Loud
May 2011 - June 2014

Directed agency growth and delivery of web and digital marketing programs for diverse clients
Led full-funnel campaigns across search, paid media, and conversion optimization
Built scalable delivery processes and mentored a cross-functional team
Partnered with client executives to align digital strategies with business goals
Developed agency capabilities in analytics, automation, and digital experience design

Co-founder

Reinvolve
Aug 2007 - May 2011

Developed custom web solutions (websites, applications, integrations) for small to medium-sized businesses, leveraging expertise in PHP, MySQL, JavaScript, HTML, and CSS.
Provided comprehensive digital marketing services including Website Development, App Development, SEO, SEM, Email Marketing, Content Marketing, and Social Media Management.
Delivered comprehensive digital marketing: Web/App development, SEO/SEM, email, content, and social media management.
Increased B2C eCommerce sales through CRO, targeted advertising (Google, Facebook), and email automation.
Led SEM/content teams, managing projects, client communications, and ensuring quality outcomes aligned with goals.

Strength-Driven Leadership

Guided by the CliftonStrengths framework.

These strengths define the foundation of Taylor Vowell’s leadership philosophy, connecting individual talent to enterprise performance. Through a CliftonStrengths-driven approach, he aligns leadership development, team dynamics, and strategic execution to create measurable, people-centered growth.

Strategic

Individualization

Futuristic

Activator

Significance

Ideator

Recommendations

Eric Pastuer

Software Engineer at Meta

"Taylor was instrumental in moving Ent forward. His passion and commitment for digital fundamentally influenced many critical decisions around branding, user experience and roadmap. He was critical in many strategic initiatives to help us improve our digital presence. It's hard to quantify his excitement and passion for bringing in good product, but it literally keeps him up at night. His enthusiasm and passion is contagious and does well to energize those with whom he works."

John Gallo

VP of Enterprise Infastructure & Security at TDECU

"Taylor's exceptional leadership in innovation which has profoundly impacted our team and organization. From the outset,Taylor has demonstrated an inspiring vision that brought enterprise goals into focus. He has a unique ability to foster collaboration, encouraging each team member to contribute their strengths and ideas. Taylor is not just an innovation leader, but a true role model and mentor. His dedication to excellence inspires those around him."

Nichole Montoya

CEO at Cheddar Up

"Taylor is a digital marketing wizard, and a really great human. He's the kind of person you want on your executive team because he's experienced, kind, a great communicator and he has out-of-the-box ideas that are typically winners. And even if an idea isn't the winning idea, it gets you closer to the one that is by successfully ruling something out and learning from it. He's also very giving of his time and expertise despite being a very busy person. He's the kind of person I like to work with and have on my team."

Curt Marjaniemi

VP, IT Business Services at Ent

"Taylor is a true visionary. He has the unique ability to see what the future of digital holds and understands the technology behind the scenes.

I would definitely recommend him for any position where you need a leading edge visionary that also has marketing and business acumen."

Melody Flores

Marketing Manager at LED Supply Co

"Taylor is a breeze to work with. He has the ability to anticipate market trends, which has allowed our company to find successful projects that were obtained under Taylor's guidance. He has an intentional and efficient work style that enables timelines to move forward effectively and with minimal fault. I highly recommend Taylor since he's not only very good at what he does but he's also great to get along with and a joy to be around."

David Rosenthal

VP of Sales at Growth Prospects

"Taylor has helped us achieve exponential growth with his skills in digital marketing, as well as operations. Taylor helped create our new banner ad retargeting technology which has provided incremental value to many of Growth Prospects's customer, and has enabled us to achieve record RMR. I personally recommend Taylor to any organization fortunate enough to have him on their team."

Brent Sabati

Digital Strategist at Ent

"If you're looking for someone to be a placeholder or to maintain the status quo, Taylor isn't your guy. He constantly strives to improve and innovate digital experiences. His unique arsenal of technical skills makes him a huge asset to any team.In my experience working on Taylor's team he always sought to bring fun and positivity to the workplace."

Ritesh Tolia

Co-Founder & CRO at CARE4D

"Taylor was an absolute delight to work with! His passion for Digital marketing is second to none. I could not be more impressed with his professionalism, teamwork, communication and results. Anyone that would be hiring Taylor and his team would sure be getting their monies worth."

Amy Hanson

Marketing Specialist at Ent

"Everywhere Taylor goes he brings innovative solutions to drive digital transformation - bringing the company to top of industry standards and beyond. He is a creative problem solver and understands the technical as well as the strategy, allowing him to solve problems effectively and efficiently. He helps his team shine. He genuinely cares about their growth and persistently seeks opportunities for them to grow and get to the next stage of their career."

Lifecycle Growth Framework

Unifying media, AI, and member value.

Taylor Vowell’s Lifecycle Growth Framework connects cross-channel media strategy with lifecycle marketing to maximize member lifetime value. It aligns paid acquisition, upsell, retention, and win-back with AI-driven decisioning and rigorous measurement. Budgets, vendors, and creative operate in a single rhythm focused on ROAS, risk management, and member experience — creating growth that scales predictably and responsibly.

Media & Lifecycle Strategy

Build integrated plans across search, social, programmatic, video, and traditional channels — mapped to acquisition, onboarding, upsell, retention, and recovery. Define clear goals, audiences, and creative briefs that connect brand awareness to demand generation with precise lifecycle intent.

Strategy

AI, MarTech & Decisioning

Use connected data and automation to trigger next-best-action, personalized pricing, and omnichannel orchestration. Apply Generative and Agentic AI to accelerate creative execution, optimize pacing, and enhance performance while maintaining governance and compliance.

Orchestrate

Measurement, ROAS & Governance

Own budget stewardship and unified attribution, integrating dashboards that track profitability, engagement, and ROI. Manage vendor accountability, enforce brand and data standards, and ensure responsible marketing practices that balance growth and trust.

Perform

Let's Build What's Next

Taylor Vowell

Thanks for visiting. I partner with organizations ready to transform their digital future. I thrive on tackling ambitious challenges, aligning cross-functional teams, and building innovative products and experiences that deliver measurable growth and lasting customer value. If you're looking for a strategic leader who bridges vision with execution and technology with market needs – let's connect.

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