Hi there, my name is
Taylor Vowell
and I leverage Marketing and Technology to achieve sustainable growth.
HomeAboutExperienceContact

About Me

I am a father of 3, an avid comic book and sports card collector, and have a passion for combining marketing and technology to create experiences that drive results. For over 13+ years as a data-driven Growth and Digital Marketing leader, I have lead teams to generate demand and drive revenue growth in a wide variety of industries, including recently at Ent Credit Union, Colorado's largest credit union closing in on $10bn in assets, and over 430k+ members.

I’m just a techie at heart -- who loves to bring joy into people’s lives through the digital experiences that I help create.

I started my career in full-stack web development and graphic design, and later transitioned into digital marketing, performance marketing and demand generation. My background uniquely positions me to work cross-functionally and collaborate with a wide variety of teams to craft innovative and simple solutions to large, complex problems.

I have a passion for delivering the best experiences possible for users and am a strong believer that every decision should be made with the end-user in mind. I maintain a bias toward action with rapid high-fidelity prototypes and experiments, without sacrificing quality, the user experience, or brand reputation.

I am data-driven, results oriented, have a scrappy/agile/entrepreneurial mindset, and focus on leveraging technology to increase efficiency and achieve scale. I will work across departments to eliminate silos between marketing at the rest of the organization, uncover new opportunities for growth, and help the entire organization move more quickly based on data backed results.

I am currently seeking new opportunities and am open to relocating anywhere in the US. Let's set up a call to chat about your organization's needs and how I could help!


Connect on LinkedIn Schedule a Zoom
INTP
The Logician
base

Myers-Briggs

Experience

Skills

  • The basics
  • Advanced
  • Seasoned
  • Expert
  • Performance Marketing
  • Product Marketing
  • Growth Marketing & Demand Generation
  • Marketing Technology & Digital Transformation
  • Marketing Automation
  • Email Marketing
  • Search Engine Optimization
  • Social Media
  • Paid Digital Advertising
  • Conversion Rate Optimization
  • Data & Attribution Modeling
  • Skill level:
  • The basics
  • Advanced
  • Seasoned
  • Expert
  • Experience Strategy
  • UX Design
  • Product Management
  • Web Design & Development
  • UX Research
  • Scaled Agile Framework (SAFe) Leadership
  • Interaction & UI Design
  • HTML & CSS
  • Javascript / React
  • Visual Design
  • Video Editing
  • Skill level:
  • The basics
  • Advanced
  • Seasoned
  • Expert
  • Figma & Proto.io
  • CMS Platforms (Episerver, Wordpress, Drupal, and more)
  • Marketing Automation Tools (Active Campaign, HubSpot, Marketo and more)
  • Adobe Photoshop
  • Adobe After Effects
  • Google Analytics 360, Tag Manager 360 and Data Studio
  • JAMstack
  • Cloudflare
  • Microsoft Azure, AWS, DigitalOcean, Netify
  • Liveramp, CDP's, CRM's and various Martech tools
  • Azure Devops

Clifton Strengths

Strategic
Individualization
Futuristic
Activator
Significance
Ideator

Recommendations

Portfolio

Though actually doing web and graphic design is not my main area of focus anymore, it sure is fun to do! Here are a handful of items from my portfolio over the last 13 years.

Web & App Development

Brand Design

Rapid Prototyping

Last year I took a week off after my 2nd kiddo was born... during that week, and in between diaper changes, I set out to showcase how 1:1 marketing automation would integrate into a mobile banking application... and I got obsessed. By the end of the week I had an interactive, high-fidelity prototype. Oh and I had a 1-week-old and a slightly irritated wife (thanks for putting up with my obsessive work habits, Kelsey!)

My 3rd kiddo is due in July. What will I dream up for your company on my week off?

When employees stop challenging the way things are done, because
'that's the way it's always been done'
You are destined to fail.
Taylor Vowell

Leadership

Over the last 8 years I have been blessed to lead a variety of extremely talented, dedicated, passionate and diverse teams. It's my job to give the tools my team needs to succeed.. have it be professional development, training opportunities, or even personal development. I feel an obligation to influence and inspire those around me by leading by example, sharing my expertise and being a mentor those that report to me can be proud of. Develop a team that will dig into the trenches with you when needed, then turn around and photoshop you as an elf for their Zoom background. Life's too short, have fun at work.


My Three e's

Empower

Hire the right people, give them the tools to succeed, set clear expectations and goals, then get out of their way.
1

Engage

Keep your team engaged each day by making sure their voice gets heard, their work matters, and by giving access to training and growth opportunities.
2

Enjoy

We are all human, and work shouldn't be something we hate. Have fun, take risks, kick some butt, and above all respect work-life-balance.
3

Let's Connect

Taylor Vowell

Thanks for visiting! Send a connection request on LinkedIn or let's connect over a quick Zoom! I have nothing to sell, I just want to connect with those either building or interested in Web3 and Blockchain!

Connect on LinkedIn Schedule a Zoom